Product Details
Fixel is a fully automated segmentation tool that ranks your website audience based on their level of engagement. Our platform learns how users interact with your site, and by applying advanced machine learning algorithms, we highlight only those visitors that matter most.
Businesses can utilize Fixel by adding one line of code to their websites and social platforms and can then begin gathering data insights and tracking events through machine learning and AI modeling. Each visitor to the website is scored in real-time based on their engagement levels; from high, to medium, basic, or unengaged. Users can then build engagement-based audiences on specific platforms and target ads and content to these audience segments. This can aid with remarketing to higher engaged users, and discovering new audience segments by using data on engaged visitors to seed lookalike audiences.
Features of Fixel
- AI Modeling
- Audience Targeting
- Behavioral Targeting
- Geo Targeting
- Customer Profiles
- Visitor Scoring
- GTM Integration
Pricing
Fixel has not provided pricing information for this product or service. Contact Fixel to obtain current pricing.
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