Topic modeling using K-means clustering to group customer reviews

Analyze customer reviews with NLP, sentiment analysis, topic modeling, and K-Means clustering to uncover trends, and insights and improve business strategies.

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$15 USD

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Project Outcomes

  • Classify the sentiments of the customer by dividing the reviews as positive, neutral, or negative through such analysis.

  • Analyze customer reviews to discover implicit topics by using the text analysis technique called the LDA algorithm.

  • Using K-Means, group similar reviews to find patterns and the overall trend of customers' feedback.

  • Data visualization of the most common words in the reviews can be present in the form of aesthetically pleasing word clouds to simplify the work of interpretation.

  • Learn about heatkits and classification reporting where one can measure the efficiency of a model on sentiment distribution.

  • Improve the recognition of sentiment by training other classification algorithms including Random Forest and Naive Bayes.

  • The following are some of the importance of real-world support like enhancing product recommendations and marketing strategy profiling.

  • They are a powerful tool to evaluate customers' needs and use this information to make even better decisions.

  • This approach is an important tool in the e-business, hospitality industry, and social networks to obtain useful information.

  • Apply text analysis techniques in sectors like e-commerce, hospitality, and social media to extract actionable insights.

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